Branding, Design, Digital,

The Project

Pincelaria is a resale site of makeup brushes Sigma Beauty. The brief was create a logo for company and splits.
In the research phase, I perceived that many brands used cursive or manuals types to resources of for its position. Based on this, I took the opposite direction.
I used a source with robust and female forms that represented the sophistication necessary.
The makeup is create a pattern of shapes and aesthetic formulas. For this I use geometric patterns and manual interventions to serve as support in the visual language of the brand. The idea is that these patterns evolve with brand and point new directions to keep up.
The color palette was based on a palette of makeup shades.


Next Project
Sesc Palladium - 3 anos