Project:
Mão na Roda MRV
Client:
MRV Engenharia / Tom Comunicação
Work:
Art direction, Branding, Design, Digital,

The Project

The Mão na Roda MRV is a platform of search and offers products and services for residents of MRV condominiums.

This work developed all stages of the process: creation of identity, the platform with responsive design, concepts parts for ads / posters, creating tools for activation of new registrations.

Mão na Roda is a brazilian expression for something that facilitates a task. The platform name came to emphasize this feature.

In creating the brand, the colors used followed the patterns used by MRV Engenharia and highlighted the type “o” to refer the wheel.

marcas_maonaroda

marca_quadro
cores

Responsive-showcase-presentation_2

01_home_mapa_vs1

02_home_lista_vs1

03_detalhe_servico_vs1

iPhone5c_screen_mockup

The Campaign

In the ads of the platform, based on a survey of residents of condominiums, we use the 5 most professions exercised between them. So we could care a great deal, since there would be elements in common and arouse the attention.








maonaroda_mrv11
maonaroda_mrv12


maonaroda_mrv13
maonaroda_mrv14



maonaroda_mrv15

Photorealistic-Magazine-MockUp

Next Project
Centro Cultural Minas Tênis Clube