Project:
Clássica
Client:
Zeta Filmes
Work:
Branding, Design, Video,

The Project

CLÁSSICA is a distribution seal of classic films, by the producing company Zeta Filmes. The briefing was to create a brand that could connect with the logo of the main company, and be easily used on posters, banners and a vignette.
For the creation of the logo, I used the grid construction of the Zeta Filmes logo and added a little refinement, using a classic itallic typography.

 

 

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Posters

One requirement to posters was a creation of a unit identification. From this premise, I looked for references on book covers of Vagalume collection, where there was a strong grid for information in dialogue with photography.

I created a grid, from the shadow of the brand, subtly dialoguing with the image and containing all the necessary information of the film. I looked for a palette of harmonious color, with duller colors to refer to the classic and eternal.

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Vignette

Endless loops of a cut making a scene in an eternal act. Based on the idea of turning a scene of movies at gif, we created the vignette showing the subtlety of the movements of each movies of the series.

Next Project
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