Project:
Centro Cultural Minas Tênis Clube
Client:
Minas Tênis Clube / Tom Comunicação
Work:
Branding, Design,

The Project

Minas Tênis Clube is a traditional club of Belo Horizonte – MG and 2013/2014 inaugurated  a Cultural Center, dedicated to various artistic and cultural events, such as Bradesco Theater, the Memory Center, the Art Gallery, Cinema Halls, Multimedia rooms and Documentation Centre / Library.
The Minas Tenis opens your space for culture, from that idea, I created the concept of the brand that is free space for culture. I used the design of the coat of arms of the club to maintain the connection with the tradition of the club and how the culture of the principle is not formatted, the brand adopts the behavior according to your application.
For this project was developed the brand and its applications, dissemination and signage materials projects.






animacao_2
marcas

formas_assinatura

005

aplicacao_1

aplicacao_direcional

aplicacao_galeria

Presentation_Folder_Mockup_03